How I self published: Part 4: Marketing

Should I use Amazon’s Kindle Publishing, Smashwords, Goodreads or POD services like Lulu and Createspace?

The simple answer is to use them all, but I advise a staggered approach. Here’s my strategy for maximising exposure of my books and hopefully sales:

Before publishing my debut, full-length novel, “Bobby’s Boy”, I put together a short (100 page) non-fiction book titled “Paddy’s Daddy” (a series of short-stories linked together from related blogs which I’d written over the course of two years, detailing my fall into and recovery from severe depression) and self-published it on Amazon’s Kindle platform. I did this around two weeks before publishing my main project, and for two reasons:

Firstly, I wanted to experience the process of self-publishing on the initial platform I planned to use (Kindle). I wanted to learn the ins and outs of formatting the text, cover design, enrolling in Kindle Select, and the foibles of having a book on Amazon and (hopefully) selling.

Secondly, I wanted to use this wee project as a way of getting my name out on Amazon and hopefully gather a few positive reviews in preparation for my main book launch.

This strategy worked well for me. I shifted 450 copies of the book in one week (80% on free promo), found the book connected to others frequently (“people who bought this also” section) and was fortunate to receive 11 positive reviews for the short-story collection.
The book achieved its purpose of exposure, and is still doing modestly well. In hindsight though, I’d have left at least a month between book releases.

I also put “Paddy’s Daddy” out as a paperback using the Createspace facility. To date, not a single paperback has been sold. I’m rather glad of that as I made a hash of the inside formatting of the paperback and the cover was blurred. I learned some valuable lessons about the proper use of this site, which was the whole point. I would go through the Createspace process again for “Bobby’s Boy”, but would take more care to create the perfect interior and exterior, possibly I’d hire help for the cover. I will be replacing the paperback of “Paddy’s Daddy” in the near future with a more suitable version.

So, on to Smashwords, Goodreads, Lulu, Apple, B&N, Nook etc:

My strategy has been to use the Amazon Kindle Select free promo option (like the hoor it is) for the stipulated 90 days sentence, after which my books will both be placed on the virtual shelves of all the above outlets. Why wouldn’t I?

The way I see it is that I’ll use Amazon and its Select program for initial exposure, see out the 90 days, and then put my books in as many “shop windows” as I could find. If you want to sell books, you’ve got to make them available to every customer, on every platform, right? Why limit it to one (massive) outlet in Amazon?

I’ve got until June until my Kindle select sentence is served and between now and then I’ll be publishing “Bobby’s Boy” as a paperback using Createspace in the US, and Lulu in the UK.

(Oh, and I’ll be writing my next book, “Naebody’s Hero” too.)

Bobby’s Boy is available on Amazon now:

http://www.amazon.co.uk/Bobbys-Boy-ebook/dp/B007SGTHVC/ref=sr_1_1?ie=UTF8&qid=1334825845&sr=8-1

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