Are Indie-Authors the Whores of Social Media?

Are Indie-Authors the Whores of Social Media?

I’m beginning to think we are you know.

Since the very day I stepped into the world of self-publishing/e-publishing/Indie-publishing, whatever, and published my short-story collection “Paddy’s Daddy”, followed by my full length novel “Bobby’s Boy”, I’ve had my metaphorical arse in the air on twitter (along with every other indie-author) in an effort to attract readers. Mostly I attract other authors, trying to attract readers.

Tweet, retweet, reply; lather, rinse repeat; has become the currency of the indie author. We (the authors) have become the modern day equivalent of the ancient tradition where the poor soul would sit outside the temple reciting “Alms for the blind?” Either that or we’re the tweet equivalent of fluorescent-wearing chuggers on the high street, chasing some poor bastard down the road for a couple of quid royalty, only when we catch them, they’re one of us, and so we gather number. The twitter-sphere is saturated with link-posting authors, in the desperate and futile act of pimping their books, ultimately to each other.

I'll retweet your brains out if you retweet me first

It wasn’t supposed to be like this. Indie publishing should have empowered us, instead we chase readers and each other in circles. We sit with a wee sign up saying “buy a book from X, his writing’s great, just ask him, he’s over there. Oh, and he’ll tell you the same about my book, so come back here when you’ve seen him. What’s that? You’re a writer? well, c’mere and I’ll retweet you then, but back of the queue first.

I’m not against a bit of mutual promotion, but it’s so constant, so ubiquitous, so time-consuming and soul destroying and so unimaginative.

Link after link, after link. “My book’s free, mine’s only 99 cents, mines is a series, etc”. It’s become such a clichéd strategy, but it seems that we are all stuck in the cycle because the pioneers of self-publishing, or dickhead profiteers like John Locke, say it’s how it’s done. Guys like Steven Lewis (@Rule17) are a rare and welcome exception, offering much in the way of valid, constructive and useful advice on self-publishing.

I say no.

I say rediscover the creative spark that so easily comes when you write and apply it to your promo on twitter or any other social media. No more links (save for the one in your profile. That’s plenty). Instead, let’s have honest to goodness thoughts about life, books, movies, music, the news, whatever floats your boat. People know you’re an author, its’ right there in your profile, if they like you they’ll go check out your website anyway.

Engage with your “followers”. Retweet away ‘til your hearts’ content, but pass on fun things people say or do. Post ridiculous pics of yourself, have a conversation, by Christ have some fun! Stop self-promoting under the umbrella of promoting others. We’re not buying each others’ books, but we’re tweeting and retweeting the same tired links around each other. Put those creative thoughts out there in conversation. Engage your followers and they just might become readers.

I’m in the process of launching my third book. This last year I’ve done Speeches at a variety of venues on a range of topics including writing. I’ve been on blog tours, promo interviews, been in several newspapers several times. I’ve handed out flyers and dozens of other strategies. None of this makes much difference.

Here’s what I’ve found makes a significant and recurring difference in sales:
Keep writing quality stories, get them edited well and get a professional cover. Give your reader value.

Target the right categories and readers. Do your research on keywords and phrases and place your book in the right shop window.

Don’t rely on social media. Less than 0.01% of this you pester will actually click on your link to your book. Only a small fraction of those will actually buy.

Look at the long game. Your book, if it’s well written, will be there forever, build momentum based on real readers feedback and reviews an your developing skill as a writer. Don’t expect continued and sustained sales from the tweet retweet jerk-circle. It’s a self-limiting and ultimately self-sabotaging type of promotion.

Please fellow writers; let’s stop being the biggest spam source in the whole twitter-sphere. Rely on your blogs, websites and most of all, novels to do the selling and just enjoy the social media for what it was intended. Being sociable.

Or maybe I’m missing something and the “feeling like a social media hoor” phase I’m going through will pass.

Either way please do buy my book……*cough* here’s the link:

http://www.amazon.co.uk/Bobbys-Boy-ebook/dp/B007SGTHVC/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1334424320&sr=1-1

How I Self-Published: Part 1

How I Self-Published: Part 1 or: Gavin Bain made me do it!

Self- Publishing or Traditional? 

Over the next few weeks, I’ll be writing a series of articles detailing the process I’ve gone through, and am still learning my way through, on the route to becoming a self-published, eBook author and promoting my books. It’s been a steep learning curve and I’ve made some rookie mistakes along the way (which I’m hoping to save you the time of having to correct) but also the most fun I’ve had working…ever.

All comments and shared experiences more than welcome. Anyway, here’s Part 1:

Gavin Bain made me do it!

That’s my story and I’m sticking to it. During the process of writing my debut novel, “Bobby’s Boy” I went back and forward in my decision as to whether engage in the process of wooing an agent/publisher. When I started writing, I firmly stood in the self-publish camp. As I progressed in the book, I researched the industry more and more. Royalties, advances, agents, services performed by the publishing house and or the agent, big or small publisher? There was and is a lot to learn. I did weeks of research, seeking out those agents and publishers (mostly Indie) whom I thought would like me and my book, and whom I thought I’d like to work with, and could subsequently stomach whoring myself around. That list remains unused at present.

More and more, as I immersed myself in the snaking and shaded corridors of the literary industry, the same nagging questions came back to me. Is it worth giving away control of my work for the potential exposure a big publisher might bring? It seemed to me that if these guys deigned to take you, they’d in all probability change your work endlessly, until it fit their formulaic idea of what a commercial novel should be. It seemed that most of the promo and marketing would be done by me rather than them anyway, so why should I give them such a huge chunk of my potential earnings and, more importantly, complete control over the words that I had spent so many hours writing? What was more important, potential earnings or creative control?

Advances: For many authors, it seems that an advance, especially a huge one, is the holy grail. I just don’t understand this mentallity at all. Sure an advance is a nice pat on the back, and an indication that your book is commercial enough (or at least can be made to be, in the payers opinion). It also seems like a goood way of allowing the author the privelage and means to write full-time. For me, its a scary prospect. An advance simply means that you’re in debt to the issuer unti your sales repay the money. If the sales take years to do so? Well, you’re in hock to them for years, and quite probably on a deadline for at least one more book. No thanks.

Agents: Whilst there are of course many good quality agebnts, who work hard for their clients, lets remember two key things about them. Firstly, they do try to get the best deal for their authors, but that may mean something different to them than it does to the author, in terms of cash, advances (brrr) or prestige of publishing house over creative control or effective care from the publisher. Your agency is a business, the more money(debt) they get for you, the more money they themselves make, and that is their primary objective.

I also dislike that most publishers now only take submissions from those who have an agent. It’s like a whole level of the indusrty exists as a vetting and an introductory service. Crazy

Secondly, they will take around 15% of your money, which is already a very small percentage (somewhere between 7 -15%) when considering the fact that you worked so hard on your book and will continue to work your arse off promoting the book, publisher or no publisher (unless of course you’re high on the publishers’ radar). Whilst the services of agents can be very valuable, if you take the traditional publisher out of the picture, there’s really no place for an agent.

For me it was a no-brainer, but still, a small part of me, the one that’s low on self-esteem and thinks everything I write is shite, told me that I needed the recognition from an agent or publisher that my book was “good”.  I ignored that needy little shite-version of me, and ploughed on, buoyed by the research I’d done into the standard of eBooks out there. As far as I could see, my book was as good as many self-published eBooks, and better than most (there’s the tiny little bit of ego/confidence I do possess asserting itself).

I had a chat with a friend of mine, Gavin Bain. Gavin is one of those rare people (author, musician, rapper, and singer) who have had extensive experience of not only the music business, but the book business (the music biz with posh accents according to Gav) also. After advice from Gav, stories of mis-handling, missed opportunities and loss of creative control from Gav and several other writers, I decided that my initial, gut, reaction to self-publish was the correct one.

As the lovely Edith Piaf says: “je ne regrette rien” (so far)

Coming In Part 2: The publishing process.

You can find my debut novel “Bobby’s Boy” at the links below. Please come join me on twitter @markwilsonbooks

UK:

http://www.amazon.co.uk/Bobbys-Boy-ebook/dp/B007SGTHVC/ref=sr_1_1?s=books&ie=UTF8&qid=1334080079&sr=1-1

US:

http://www.amazon.com/Bobbys-Boy-ebook/dp/B007SGTHVC/ref=sr_1_1?s=books&ie=UTF8&qid=1334080132&sr=1-1

Look up Gav’s band at: www.hopelessheroic.com

Bobby’s Boy (my debut novel) Finally released

I’m delighted to announce the release (on kindle Ebook) of my debut novel: Bobby’s Boy:

UK: http://www.amazon.co.uk/Bobbys-Boy-ebook/dp/B007SGTHVC/ref=sr_1_6?ie=UTF8&qid=1333972203&sr=8-6

US:http://www.amazon.com/Bobbys-Boy-ebook/dp/B007SGTHVC/ref=sr_1_3?s=books&ie=UTF8&qid=1333972387&sr=1-3

BOBBY’S BOY

The novel follows the life of happy-go-lucky orphan Tom Kinsella from childhood through to his late twenties. Tom is a budding music journalist and photographer from Lanarkshire, Scotland.

After being offered an opportunity to pursue his dream job, Tom travels the length and breadth of Europe and the USA on tour with one of the world’s greatest ever rock bands, documenting their support act’s every move. The trip, lasting two years, allows Tom to walk in the footsteps of his dead parents, deal with the guilt that comes of being abandoned and lay old ghosts to rest.

Set in the 1970s through to the early twenty-first century and in Paris, London, LA, New York and Bellshill, Bobby’s Boy is the tale of one young man’s determination to rise above loss and tragedy to build a successful life for himself.

Tom Kinsella is a man who defines his own reality. He is orphan, son, brother, friend, husband, father, workaholic, alcoholic and hero.  With a few twists and turns, plenty of Scottish humour, a few tears and some fun along the way, Bobby’s Boy explores the limits of what a person can achieve with the power of determination.

Who would you become if you could choose who you would be?

Buy Bobby’s Boy today on Amazon:

UK: http://www.amazon.co.uk/Bobbys-Boy-ebook/dp/B007SGTHVC/ref=sr_1_6?ie=UTF8&qid=1333972203&sr=8-6

US:http://www.amazon.com/Bobbys-Boy-ebook/dp/B007SGTHVC/ref=sr_1_3?s=books&ie=UTF8&qid=1333972387&sr=1-3

John Locke=Simon Cowell

I spent an hour this morning reading John Locke’s “How I did” book. An hour was pretty much all it took to complete the book. Three minutes was all it took for me to decide that this guy nicely represents everything that’s wrong about the publishing industry (and to this man, industry is the keyword) in one self-satisfied, smug and number-crunching little package.

For those that don’t know of Mr L, he sold one million ebooks in five months. Ask him, he’ll tell you. He responds to any and every email dontcha know? He also loves and values each one of them. He should, he spent hundred of hours seeking them out and convincing them to buy his books with some excellent marketing and promo sneakery.

Whilst there are some good tips inside the books pages (many of which you’ll be able to find online for yourself), Mr L spends most of his time telling us about formulas, and strategies for writing. He (like the seasoned gambler) has, he believes, developed his “sure system” for successfully selling thousands of books. Mr L spends hours constructing the perfect blog, containing all the right emotions, themes and keywords to bring you to his book. Very clever (and effective too it seems) but whatever happened to writing because you just had to? Writing because there was something inside that needed to come out?

Not Mr L’s style. Rather, he targets people, deciding what type of beings they are, what they like, eat, dress in, watch at the cinema, and writes specifically for the most common denominator. He seeks out or manufactures the common ground between he and them, between his novels and them. He “gives people what they want” constructing scenes and character traits from a checklist of likes and attributes of what he believes people need or want in a book.

Mr L does not write from the heart. He has no great story to share or demons to exorcise with his work. He doesn’ t even really seem to seek to entertain people, just keep them coming back for what he’s calculated that they want from a book. Safe, predictable and familiar characters, written for a bottom line rather than for his audience’s pleasure. To be fair, it seems to work for him, if you measure success the way that Mr L seems to. In Numbers. In Sales. In volume of books, rather than quality.

Like the man himself Mr Simon Cowell, Mr L pores over data, figures, reviews, feedback and focus groups, assessing, will this strike the right note? Will my targets buy into this? Is it close enough to my “formula” so as to not alienate my core readers? Mr L refers to his books as employees, little soldiers lined up working day and night for him. Simon Cowell, with his endless stream of fame-hungry media-fodder would be proud and envious.

It’s sad to see, especially now at what may just be the beginning of a new era for Indie-Authors, a man like Mr Locke reducing the potential for good, passionate writers to make their mark by pishing in the literary waters with this data-driven soulless approach to writing. The man is a shrewd and calculating businessman first, a profiteer second, and a mildly entertaining writer (who seems to hate writing) third.

The mainstream music we listen to is written, manufactured and promoted by businessmen who care nothing for the art or the artists that they use up so readily and cast aside; onto the next. Music that the masses consume, written to a “formula” and a budget, with little or no input from anyone who cares what it sounds like, conveys or evokes in the listener. They shit it out and laugh as we scoff it down and fill their coffers, marvelling at their own skill in deducing exactly what we want.

Authors have a chance, right now, to break the traditional stranglehold and power that the big publishers and literary agents have over our original ideas, creativeness and yes, earnings. We have the opportunity to produce our very finest work and present it the way that we believe it should be, not diluted down and gelded by a committee of suits, who “know” what the public want.

In my view, books should never be written in this kind of formulaic and targeted way, but delivered from the authors’ imagination and heart onto the page. Polished and packaged up and yes marketed and promoted, but never designed to appeal to this demographic or that emotion. It is a business, writing and selling books, but its a privilege as well.

I hope that John Locke’s breed don’t do to the book industry what the suits in power in the music industry have done. Time will tell.